Boston Celtics Invites Fans to Wear a White Ribbon to March 9th Game for Massachusetts White Ribbon Day
March 09, 2016
FOR IMMEDIATE RELEASE
BOSTON (March 9, 2016) – The Boston Celtics is pleased to welcome back to TD Garden the Massachusetts White Ribbon Day Campaign to help raise awareness about the important role men and boys can play in ending violence against women and all gender-based violence.
During the home game on March 9, 2016, Celtics coaches and staff will wear white ribbons and fans will be handed white ribbon stickers to show their support for this prevention effort.
"The Boston Celtics are proud to support organizations like Jane Doe, Inc., and the White Ribbon Day initiative,” Head Coach Brad Stevens said. “There continues to be a need to educate each other
on what leads to various forms of abuse and how we all can best assist in efforts to end domestic violence.”
It’s part of an initiative sponsored by Jane Doe Inc. (the Massachusetts Coalition Against Sexual and Domestic Violence), called the Massachusetts White Ribbon Day Campaign. This year-long campaign aims to raise awareness of these issues and asks everyone to think about the role they can play to make a difference by addressing these issues here at home and around the world.
Craig Norberg-Bohm, coordinator of the campaign, said, “By taking a pledge to not commit, condone or remain silent about sexual and domestic violence, men and boys can make a tremendous difference that will literally save lives.”
The March 9th White Ribbon Day at the Celtics 2016 is a collaboration sponsored by Jane Doe Inc., Employers Against Domestic Violence and the Bristol County District Attorney Tom Quinn’s Office. Officials from each agency will distribute white ribbons for all fans in attendance at the game that night.
Bristol County District Attorney Tom Quinn added, “Violence against women is an issue that I will not tolerate. As District Attorney, I specifically see sexual and domestic violence on a daily basis. This destroys homes and communities, and sets a poor example for our youth. Though the issue is rampant, change can be made. I’m glad my office is once again participating in this initiative to bring attention to this issue. Even more, I am elated to know that we will be engaging men and boys in order to make a real difference.”
Men and boys are also encouraged to become White Ribbon Day Ambassadors and invite their friends and colleagues to join them. The pledge, ambassador sign up and campaign materials, including the “Reimagine Manhood” Public Service Announcement that will be shown on the jumbotron during the game, are available at www.janedoe.org/whiteribbonday.
About The Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all black starting five. In addition, 33 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.
About Jane Doe Inc.
Jane Doe Inc. created the Massachusetts White Ribbon Day Campaign in connection with an international campaign created by a handful of Canadian men in 1991 on the second anniversary of one man's massacre of fourteen women in Montreal. Since launching the campaign in Massachusetts in 2008, Jane Doe Inc. has recruited over 575 White Ribbon Day Ambassadors, 90White Ribbon Day Affiliates and tens of thousands of men and boys have signed the pledge. As a primary prevention campaign to end men’s violence against women, Massachusetts White Ribbon Day Campaign looks upstream to reimagine manhood in order to change the social norms that foster inequity, abuse of power and violence.
This year’s campaign theme of #REIMAGINEMANHOOD promotes positive masculinity. It also addresses how sexual and domestic violence are human rights violations and how abuse is an obstacle to gender equality, safety and justice.
Contact: Heather Walker, Boston Celtics – 617-854-8072, firstname.lastname@example.org
Taylor Kielpinski-Rogers, Boston Celtics – 617-399-8430, email@example.com
Toni Troop, Jane Doe Inc. – 617-212-7571, firstname.lastname@example.org
Gregg Miliote, Bristol County District Attorney’s Office, 508-997-0712, email@example.com,
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