National Jean Company: Grand Opening!

The father of two daughters and co-owner of the National Jean Company, Steve Simon was deeply moved by the Globe’s article about Lisa Kapler and JDI’s event with the Red Sox Wives, Picnic in the Park. He contacted JDI and together with co-owner Julie Shapiro, hosted a grand opening party at the store on September 20th, 2004 to benefit the Coalition.

Over the course of the evening, several hundred guests enjoyed music by a live DJ and munched on delicious hors d’oeurves while they shopped for trendy sportswear. During the short program, Steve and Julie thanked everyone for coming, and Lisa Kapler lauded their commitment to raising awareness about domestic violence and sexual assault, while speaking about her own experiences as a survivor of teen dating violence. Kapler, who was outfitted by the store for the event, also encouraged everyone to keep shopping as 15 % of the evening’s proceeds benefited Jane Doe Inc..

National Jean Company’s merchandise is particularly popular among teenagers and college students. To emphasize their commitment to these issues and to further educate their clients who may be in danger, Steve and Julie also announced that they would be placing placards in all of their dressing rooms that will hold domestic violence and sexual assault palm cards with local information and resources. JDI looks forward to continuing our relationship with the National Jean Company and all their wonderful supporters!