The Massachusetts Coalition Against Sexual Assault and Domestic Violence

Public Action Campaigns


Sexual Assault Awareness Month

April 2004 - Sexual Assault Awareness Month
April is Sexual Assault Awareness Month - a time to bring much needed attention to the pervasive and devastating crimes of sexual violence that effect countless numbers of women, men, and children in our communities every day. Jane Doe Inc. and our member organizations will host a variety of activity around the state, and we encourage you to get involved.

Press Conference
On April 1, we launched the month with a joint press conference with the Massachusetts Nurses Association at the State House. (For more info, please see press release and State House News article.) National advocate and rape survivor Debbie Smith along with her husband, Rob Smith, shared their story and added their voices to our legislative and budgetary efforts here in Massachusetts. At a local level, the Smith’s story ties directly to four major legislative initiatives that are being discussed on Beacon Hill, including one that aims to restore funding to the state’s rape crisis centers and one that aims to codify the state’s Sexual Assault Nurse Examiner program (SANE). (

Public Service Campaign
Jane Doe Inc. has also launched a statewide public service campaign - thanks to the help of the ad firm Gearon Hoffman. Silence and apathy are anathemas to ending sexual violence. Rape and sexual assault have long been "silent" crimes that few share with even family or friends, and ending these crimes requires that we address the root causes of the violence. Jane Doe Inc. is dedicated to breaking the silence and dispelling the myths that deny victims the right to safety, justice, and healing. Campaign samples include Apathy and Chances.

Faces of Survivors Exhibit
Catherine Pedemonti's “Faces of Survivors: Voices Reclaimed” is a series of photographs honoring and celebrating the surviving, healing, and thriving done by survivors of sexual violence. The goals of this project are to educate the public about the scope of sexual violence and the diversity of those affected and to provide positive images of healing for other survivors. Please join us for this exhibit, opening at the State House in the Doric Hall on April 20. Please view the press release and the flyer for more information.

Dress Down Day
We’re also encouraging companies and schools to participate in a new fundraising and visibility campaign called "Dress Down Day...Because it doesn't matter what you wear." One of the most prevalent and harmful myths about sexual assault is that victims are “asking for it” by what they wear. By asking your school, company, or organization to participate in Dress Down Day you can help break this myth and speak up against sexual assault and rape. Between Tuesday, April 20 and Friday, April 23, 2004, we ask people to break the dress code and the silence surrounding sexual assault by dressing down for work. Here’s how it works:

  • Coordinate with your human resource department
  • Advertise the chosen day by putting up flyers, sending out emails and talking to your peers
  • Collect $10.00 (or other designated amount) from each person who agrees to DRESS DOWN for the day (Alternatively, if your dress code is usually casual, why not ask employees or students to “dress up” for a day? It truly doesn’t matter what you wear!)
  • Consider giving each person who participates a sticker or a button to raise awareness (we can provide samples)
  • Donate the funds to Jane Doe Inc.

Participating in Dress Down Day is an outward example of how a community can help change peoples perceptions about violence against women, men, and children. Together, we can break the silence and end the violence.

To download flyers to advertise Dress Down Day, click here.
To sign up your company or school to participate, please print this form and fax it to 617-248-0902, attention: Maureen Oakes.

For more information about Dress Down Day, please contact Maureen Oakes at 617-557-1811 or moakes@janedoe.org

We hope these public service announcements, newspaper ads and the variety of activities throughout the month will encourage people to speak out and stand up against sexual and domestic violence.