Celtics Pre-Game Focus on Ending Men's Violence Against Women
February 28, 2012
BOSTON, MA — February 28, 2011— Jane Doe Inc., Employers Against Domestic Violence, and The Plymouth County White Ribbon Campaign have partnered once again with the Boston Celtics to help end sexual and domestic violence. The pre-game promotion at TD Garden on February 29th will take place the night before the 5th Annual Massachusetts White Ribbon Day, a campaign that calls upon men to be positive role models in their own lives and to speak out for human rights, for equality and for the safety and liberty of survivors everywhere.
At last year’s promotion, Celtics fans put on more than 5,000 white ribbons as a demonstration of their pledge to be part of the solution in ending rape, sexual assault, stalking and domestic violence. Organizers set a goal to double that number this year. Men and boys attending the game can stop by the information tables before heading into the game to take the pledge and put on a ribbon.
Plymouth County District Attorney Timothy Cruz has seen the success of this campaign as a tool to engage men and boys in conversations about respect, equality and non-violence. Cruz stated, “The power of the White Ribbon Day Campaign is that men can see that they can have a meaningful impact much more easily than they think in helping to end the scourge of sexual and domestic violence. Every man has a role to play in being part of this solution.”
Spearheaded in Massachusetts by Jane Doe Inc. (JDI), the Massachusetts White Ribbon Dayis connected with the international White Ribbon Campaign (WRC) that was created by a handful of Canadian men in 1991 on the second anniversary of one man's massacre of fourteen women in Montreal. They began the White Ribbon Campaign to urge men to speak out against violence against women. Today, the WRC is a worldwide campaign in over 55 countries that has collected well over 5 million signatures and growing.
The 5th annual event will take place the Massachusetts State House in Boston on March 1st at 1 PM and feature Governor Deval Patrick and campaign co-chairs Angelo McClain, Commissioner of the Massachusetts Department of Children and Families and Paulo Pinto, Executive Director of MAPS (Massachusetts Alliance of Portuguese Speakers).
Since launching the campaign in Massachusetts in 2008, Jane Doe Inc. has recruited over 400 White Ribbon Day Ambassadors and tens of thousands of men and boys have signed the pledge. Local communities have conducted a range of outreach efforts from assemblies at high schools to proclamations in town halls. The Plymouth County White Ribbon Campaign, a collaboration of the South Shore Women’s Resource Center, Family & Community Resources, A New Day as well as the Plymouth County District Attorney’s Office and the Plymouth County Sheriff Department, will be holding roll calls with every police department, putting white ribbons on every police car in Plymouth County, and hosting programs in area high schools.
Men and boys are also encouraged to become White Ribbon Day Ambassadors and invite their friends and colleagues to join them on this day and to carry the spirit of the campaign throughout the year. The pledge, ambassador sign up and event materials are available at www.janedoe.org/whiteribbonday.
For more information on MA White Ribbon Day and to view a Public Service Announcement featuring Co-Chairs Angelo McClain, Commissioner of the Massachusetts Department of Children and Families and Paulo Pinto, Executive Director of MAPS (Massachusetts Alliance of Portuguese Speakers), visit http://www.janedoe.org/whiteribbonday.
To schedule an interview, please contact Toni Troop at JDI at 617-212-7571 or firstname.lastname@example.org and Bridget Middleton at 508-584-8120.