Jane Doe Inc. 8th Annual White Ribbon Day Campaign Aims to #ReimagineManhood
February 24, 2015
Northwest District Attorney David E. Sullivan and Northeastern University’s Athletic Director Peter Roby are leading the charge to reimagine manhood as co-chairs of Jane Doe Inc.’s 8th Annual Massachusetts White Ribbon Day Campaign.
Sullivan, Roby and a robust Honorary Committee are working with Jane Doe Inc. to help prevent men’s violence against women by looking upstream to reimagine manhood in order to change the social norms that foster inequity, abuse of power and violence. Driven by the desire to be good role models for their sons, students, athletes, co-workers and peers, these men are speaking out, organizing in their communities and finding creative ways to be part of the solution in ending men’s violence against women.
This year’s Massachusetts White Ribbon Day Proclamation Eventwill take place at the State House on Thursday, March 5th at 1 PM. In the weeks surrounding the event, JDI, its affiliates and the Honorary Committee will partner with middle schools, high schools, professional and college sports teams, businesses, civic groups, and cities and towns around Massachusetts to hold White Ribbon Day events aimed at engaging boys and men of all ages.
By focusing on the primary prevention of men’s violence against women, the campaign theme of #REIMAGINEMANHOOD promotes positive masculinity. It also addresses how sexual and domestic violence are human rights violations and how abuse is an obstacle to gender equality, safety and justice.
Roby noted, “I view my role as Athletic Director as an incredible opportunity to promote and encourage values of kindness, respect, and empathy to our students and the broader community. My role as a citizen and member of this community is more than enough reason to care about ending violence against women.”
Seeing the daily impact of sexual and domestic violence in his role as District Attorney, Sullivan added, “As overwhelming as it may seem, I have learned that each of us can do something, and that our individual and collective voices can make a difference. The best way for me to prevent violence is for me to be a good model of manhood that embraces kindness and respect for others.”
The Massachusetts White Ribbon Day Campaign is connected with an international campaign, designed especially with men in mind. It was originally created by a handful of Canadian men in 1991 on the second anniversary of one man's massacre of fourteen women in Montreal. Since launching the campaign in Massachusetts in 2008, Jane Doe Inc. has recruited over 575 White Ribbon Day Ambassadors, 86 White Ribbon Day Affiliates and tens of thousands of men and boys have signed the pledge.
JDI is proud to announce our sponsors of the 2015 Massachusetts White Ribbon Day Campaign: Verizon Wireless HopeLine, VDA Productions and Macy's. Funding is also provided through a grant from the Massachusetts Department of Public Health.
For more information, visit whiteribbonday.janedoe.org.
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